案例分析 | 捐款还要收管理费？为什么？
<div class="wx_rich_media_content" id="jsWxContainer"><section style="text-align: center; line-height: 1.75em;"><br></section><section style="line-height: 1.75em;"><br></section><section powered-by="xiumi.us" style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="outline: 0px;"><section style="outline: 0px;text-align: unset;letter-spacing: 0.578px;visibility: visible;"><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">假设你要捐100元，你能接受其中多少用于管理费？请你把这个数字记在心里或者写下来。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">接下来，请你思考以下几个问题：</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);"><br></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">你觉得公益慈善组织需要员工吗？</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);"><br></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">需要给员工发工资吗？</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);"><br></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">需要办公室吗？</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);"><br></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">需要用水电网络吗？</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="color: rgb(64, 118, 0); outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">现在，再请你回答一下刚才的问题：“假设你要捐100元，你能接受其中多少用于管理费？”你的答案有变化吗？<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">今天想要探讨的就是</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">为什么</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">捐款给公益慈善组织要收管理费，以及你<span style="outline: 0px; letter-spacing: 1.1px; color: rgb(64, 118, 0);">怎么</span></span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">判断该不该给、给多少管理费</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="color: rgb(217, 33, 66);"><strong><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">为什么捐款给公益慈善组织要收管理费？</span></strong></span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; color: rgb(64, 118, 0);"><strong style="outline: 0px;"><span style="outline: 0px;font-family: PingFangSC-light;letter-spacing: 1.1px;"><br style="outline: 0px;"></span></strong></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">正如前面列到的几个关于公益慈善组织需要什么的问题，这里其实谈到的是</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">组织运营的成本</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">任何一个组织想要持续运营，不管是商业的还是公益慈善的，都需要考虑财务上的收支平衡。举个最简化的例子：</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">一个组织，有3名员工、1间办公室，一年至少需要多少成本？</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; color: rgb(64, 118, 0); font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">也不多算，员工工资就按截至2023年7月1日，人社部统计的《全国各省、自治区、直辖市最低工资标准情况》的月最低工资标准1420元（辽宁第四档）：</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">一年的工资成本=1420元*3人*12个月=51120元</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(64, 118, 0);"><br></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">办公室也用租用共享办公空间工位的方式，正好水电网啥的都有不用再单独计算，就按1个工位每月500元：</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px; color: rgb(217, 33, 66);">一年的办公成本=500元*3个工位*12个月=18000元<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="color: rgb(64, 118, 0); outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">你看，哪怕是一个3个人的组织，一年最少的人员工资和办公成本也得69120元，接近7万元。</span></section></section></section></section><section powered-by="xiumi.us" style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="outline: 0px;"><section style="outline: 0px;text-align: unset;visibility: visible;"><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">假设这是一个商业组织，比如书店，买书成本43万元，加上人员工资和办公成本7 万元，成本共计50万元。如果它卖书的收入达到50万元，就算是收支平衡，有希望持续运营下去了。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="color: rgb(217, 33, 66); font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px;">收入（50万元）=买书成本（43万元）+运营成本（7万元）<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; color: rgb(64, 118, 0); outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="font-family: PingFangSC-light;outline: 0px;letter-spacing: 1.1px;">假设这是一个买书捐给受益人的公益慈善组织，如果它想要持续运营下去，也需要达到收支平衡，捐款中的「管理费」其实就是用来覆盖「运营成本」的：</span><span style="outline: 0px;font-family: PingFangSC-light;letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light; color: rgb(217, 33, 66);">捐款（50万元）=买用来捐的书（43万元）+管理费（7万元）</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; color: rgb(64, 118, 0); outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">按这个最简化的例子，每年收到的捐款在50万元，按14%收取管理费，这个公益慈善组织才能持续运行下去。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">也就是说，如果你捐款100元，其中14元需要用做管理费，才能让这个公益慈善组织活下去。<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">当然，假设这个机构收到的捐款增加，运营成本不变的情况，比如收到100万元，管理费的比例就会下降到7%。<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">即，如果你捐款100元，只需要将其中7元用做管理费就可以了。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">但这是理想状况，事实上，如果公益慈善组织的捐款规模增加，往往开展项目体量也会增加，运营成本也会水涨船高。<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">这和一个商业机构，如果销量增加，产品的成本和人工也都会增长是一个道理。降本增效对于任何组织来说都是很重要的。不过，这就是另一个话题了。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light; color: rgb(217, 33, 66);">那天下有没有“无本生意”呢？为什么有的公益慈善组织会提出“零管理费”？</span></section></section></section></section><section powered-by="xiumi.us" style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="outline: 0px;"><section style="outline: 0px;text-align: unset;visibility: visible;"><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">有一句话很适合这种情况：“岁月静好是因为有人替你负重前行”。所谓的“零管理费”其实是找到了别的承担运营成本的方式，而不从捐款中列支了。</span></section></section></section></section><section powered-by="xiumi.us" style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="outline: 0px;"><section style="outline: 0px;text-align: unset;visibility: visible;"><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">比如，其他人愿意免费提供办公室，愿意捐款专项支持员工工资，也有可能员工个人不要报酬（</span><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light; color: rgb(217, 33, 66);">你觉得有可能吗？为什么？</span><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;">），等等。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="letter-spacing: 1.1px; outline: 0px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px;letter-spacing: 1.1px;font-family: PingFangSC-light;">怎么样，看到这里，你能理解捐款为什么要收管理费了吗？</span><span style="outline: 0px;font-family: PingFangSC-light;letter-spacing: 1.1px;">接下来探讨第二个问题：</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px; color: rgb(217, 33, 66);"><strong style="outline: 0px;">怎么判断给不给、给多少管理费？</strong></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="color: rgb(64, 118, 0); outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;"><strong style="outline: 0px;"><br style="outline: 0px;"></strong></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;">从刚才的示例相信你已经明白了，公益慈善组织也是一个组织，组织的运营都要考虑成本，管理费就是用来覆盖组织运营成本的。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;">那从这个基本逻辑上讲，</span><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light; color: rgb(217, 33, 66);">给管理费实际上是表达一种态度，</span><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;">即：你愿意和某个公益慈善组织一起去帮助更多的人或者做更多的事。<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;">如果你对给管理费很犹豫，我想可能是因为你还不确定这个公益慈善组织是不是值得信任。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light; color: rgb(217, 33, 66);">那怎么判断一个组织是不是值得信任呢？</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light; color: rgb(64, 118, 0);"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light; color: rgb(217, 33, 66);">第一，</span><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;">当然是合法合规，我已经写过很多次，可以去看这篇文章，《<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzAwOTg1NTk5NA==&mid=2650788089&idx=1&sn=5ddfe173e857062be2c2ca330f7b8bd0&chksm=8352466cb425cf7a99942f8b8b3940c5e687d1062ab789b4fa82ccbf8d434e4fc8d766638412&scene=21#wechat_redirect" data-linktype="2" style="outline: 0px;color: var(--weui-LINK);cursor: pointer;">公益慈善｜捐钱的方法：通过慈善组织捐赠的保姆级攻略</a>》；</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light; color: rgb(217, 33, 66);">第二，</span><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;">我想分享的最简单的原则就是，看这个公益慈善组织敢不敢把管理费的用途明确列出来。<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;">就像之前分享的，任何组织运营都有成本，有什么不可以公开的呢？</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;"><br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; letter-spacing: 1.1px; font-family: PingFangSC-light;">我很喜欢的一个商业公司，做个周边都把成本全部列出来了。为什么呢？我想可能是因为在这家公司看来，用户的信任很重要。</span></section></section></section></section><section powered-by="xiumi.us" style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="outline: 0px;text-align: center;line-height: 1.75em;"><section style="outline: 0px;vertical-align: middle;display: inline-block;line-height: 0;width: 323px;height: auto;"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;vertical-align: middle;width: 323px;visibility: visible !important;"></span></section></section></section><section powered-by="xiumi.us" style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="margin-right: 8px;margin-left: 8px;outline: 0px;text-align: center;line-height: normal;"><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; color: rgb(165, 165, 165);">图片来源：暂停实验室，周边终于来了！主创同款 T 恤和冯老师！<br style="outline: 0px;"></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; color: rgb(165, 165, 165);">（特别声明，这不是广告，也不是软广）</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; color: rgb(165, 165, 165);"><br style="outline: 0px;"></span></section></section></section><section powered-by="xiumi.us" style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="outline: 0px;"><section style="outline: 0px; line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">对于公益慈善组织来说，</span><span style="color: rgb(217, 33, 66); outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">捐赠人的信任当然更重要。</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">因此，我建议你去关注那些愿意把“成本”掰开了揉碎了亮给你看的公益慈善组织和项目。这个很容易判断，看到有推送给你的项目筹款信息，你就去字里行间找它<span style="outline: 0px;background-color: rgb(254, 255, 255);letter-spacing: 1.1px;color: rgb(64, 118, 0);">有</span></span><span style="background-color: rgb(254, 255, 255); outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">没有说捐款会用在哪儿，用来干什么，收不收管理费</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">就好了。比如最近正在腾讯公益平台上筹款的紧急救灾项目，随便找两个，都给出了项目预算，也清晰地呈现了项目直接支出、项目执行成本、管理费用等预算内容。</span></section></section></section><section powered-by="xiumi.us" style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="outline: 0px;"><section powered-by="xiumi.us" style="outline: 0px;width: 661px;"><section style="outline: 0px;text-align: center;flex-flow: row;width: 661px;line-height: 1.75em;"><section style="outline: 0px;display: flex;justify-content: center;flex-direction: row;"><section powered-by="xiumi.us" style="outline: 0px;display: inline-block;width: 641.156px;flex: 0 0 auto;align-self: flex-start;vertical-align: top;"><section powered-by="xiumi.us" style="outline: 0px;"><section style="margin-top: 5px;outline: 0px;text-align: left;justify-content: flex-start;display: flex;flex-flow: row;transform: translate3d(5px, 0px, 0px);"><section style="outline: 0px;display: inline-block;width: 641.156px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;border-style: solid;border-width: 1px;border-color: rgb(62, 62, 62);background-color: rgb(142, 201, 101);"><section powered-by="xiumi.us" style="margin-top: -10px;margin-bottom: 10px;outline: 0px;transform: translate3d(-10px, 0px, 0px);width: 639.156px;"><section style="outline: 0px;flex-flow: row;width: 639.156px;"><section style="outline: 0px;display: flex;justify-content: flex-start;flex-direction: row;"><section powered-by="xiumi.us" style="padding: 15px;outline: 0px;display: inline-block;width: 639.156px;vertical-align: top;overflow-x: auto;align-self: flex-start;flex: 0 0 auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-color: rgb(62, 62, 62);"><section style="outline: 0px;max-width: 200%;overflow: hidden;width: 1214.31px;"><section powered-by="xiumi.us" style="outline: 0px;display: inline-block;vertical-align: middle;width: 607.156px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;outline: 0px;"><section style="outline: 0px;line-height: 0;text-align: center;"><section style="outline: 0px;vertical-align: middle;display: inline-block;line-height: 0;"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;vertical-align: middle;width: 607.156px;visibility: visible !important;"></span></section></section></section></section><section powered-by="xiumi.us" style="outline: 0px;display: inline-block;vertical-align: top;width: 607.156px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;outline: 0px;"><section style="outline: 0px;line-height: 0;text-align: center;"><section style="outline: 0px;vertical-align: middle;display: inline-block;line-height: 0;"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;vertical-align: middle;width: 607.156px;visibility: visible !important;"></span></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="margin-right: 8px; margin-left: 8px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px;"><section style="outline: 0px;"><section style="outline: 0px;"><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">第三，</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">管理费给多少，其实相对比较复杂，</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);"><span style="outline: 0px; letter-spacing: 1.1px; background-color: rgb(254, 255, 255);">并不是越低越好</span>。</span><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">上面举的其实是一个非常简化的关于运营成本的例子，不同的公益慈善组织，关注不同的议题，采用不同的解决方案，“成本”的计算会有非常大的差异。我们也可以从政策法规中找到一些管理费上限的参考。比如对于慈善组织，年度管理费占当年总支出比例的上限在10%～20%之间，具体占比与慈善组织的性质、是否具备公募资格、上年末净资产规模相关。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><br></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;">如果你对管理费占比特别关注，也可以算一算同类项目中的管理费占比，选一个你认为合适的去捐。比如上图中的两个项目，如果只看最后一行「管理费用」的占比，一个3%，一个是10%。</span></section><section style="outline: 0px;line-height: 1.75em;"><span style="outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px;"><span style="outline: 0px; letter-spacing: 1.1px; background-color: rgb(254, 255, 255);"><br></span></span></section><section style="outline: 0px;line-height: 1.75em;"><span style="font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px; background-color: rgb(254, 255, 255);">最近在与很多伙伴的交流中，我还有个有意思的发现，就是哪怕是中学生，也能理解</span><span style="background-color: rgb(254, 255, 255); outline: 0px; font-family: PingFangSC-light; letter-spacing: 1.1px; color: rgb(217, 33, 66);">「组织运营需要成本」</span><span style="font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px; background-color: rgb(254, 255, 255);">的逻辑。对「管理费」的质疑往往并不是因为收不收管理费、管理费收多少的</span><span style="font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px; background-color: rgb(254, 255, 255); color: rgb(217, 33, 66);">「财务」</span><span style="font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px; background-color: rgb(254, 255, 255);">问题，而是管理费花在哪儿了、花得值不值的</span><span style="font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px; background-color: rgb(254, 255, 255); color: rgb(217, 33, 66);">「信任」</span><span style="font-family: PingFangSC-light; outline: 0px; letter-spacing: 1.1px; background-color: rgb(254, 255, 255);">问题。</span></section></section></section></section><section style="padding-right: 8px; padding-left: 8px; box-sizing: border-box; font-size: 16px;"><section style="font-size: 14px;text-align: center;box-sizing: border-box;" powered-by="xiumi.us"><section style="padding-right: 8px;padding-left: 8px;box-sizing: border-box;font-size: 16px;"><section style="font-size: 14px; box-sizing: border-box;" powered-by="xiumi.us"><p style="box-sizing: border-box;">-END-</p></section><p style="box-sizing: border-box;" powered-by="xiumi.us"><br style="box-sizing: border-box;"></p><section style="margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><span class="wxart_image" wx-style="display:inline-block;vertical-align: middle;width: 100%;box-sizing: border-box;"></span></section></section><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row nowrap;box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block;vertical-align: top;width: 20%;align-self: flex-start;flex: 0 0 auto;box-sizing: border-box;"><section style="text-align: center;margin-right: 0%;margin-left: 0%;line-height: 0;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 40%;height: auto;box-sizing: border-box;"><span class="wxart_image" wx-style="display:inline-block;vertical-align: middle;width: 100%;box-sizing: border-box;"></span></section></section></section><section style="display: inline-block;vertical-align: top;width: 80%;align-self: flex-start;flex: 0 0 auto;box-sizing: border-box;"><section style="text-align: right;justify-content: flex-end;display: flex;flex-flow: row nowrap;box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block;vertical-align: top;width: 23%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="text-align: center;margin-right: 0%;margin-left: 0%;line-height: 0;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 40%;height: auto;box-sizing: border-box;"><span class="wxart_image" wx-style="display:inline-block;vertical-align: middle;width: 100%;box-sizing: border-box;"></span></section></section></section><section style="display: inline-block;vertical-align: top;width: 23%;flex: 0 0 auto;height: auto;align-self: flex-start;box-sizing: border-box;"><section style="text-align: center;margin-right: 0%;margin-left: 0%;line-height: 0;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 40%;height: auto;box-sizing: border-box;"><span class="wxart_image" wx-style="display:inline-block;vertical-align: middle;width: 100%;box-sizing: border-box;"></span></section></section></section></section><section style="text-align: justify;justify-content: flex-start;display: flex;flex-flow: row nowrap;box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;box-sizing: border-box;"><section style="font-size: 13px;color: rgb(195, 13, 34);text-align: right;box-sizing: border-box;" powered-by="xiumi.us"><p style="box-sizing: border-box;">你的好友善达君拍了拍你，</p><p style="box-sizing: border-box;">来个分享、点赞、在看三连吧</p></section></section></section></section></section></section></section></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><br>转载声明：本文转载自「善达网」，搜索「shandanetwork」即可关注，[<a target="_blank" href="https://mp.weixin.qq.com/s/8Oz2rGkDrrNf4WFO0qfGqw">阅读原文</a>]。</div><p></p>
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