公益不是索取，是一种生活方式
<div class="wx_rich_media_content" id="jsWxContainer"><p style="margin-left: 8px;margin-right: 8px;"><br></p><section style="margin-left: 8px;margin-right: 8px;"><br></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">一提到公益广告，大部分人可能首先想到的，就是要人捐款捐物。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">这种思维定势，把公益的参与者，局限在了施与受的关系里。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">但其实，除了单纯的捐赠与被帮助，公益还有更多种可能。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">社会学家齐格蒙·鲍曼说，“You judge a society by the decencyof living of the weakest。”「Decency」在中文里刚好有一个对应的说法，叫 「体面」 。整句话的意思是：<strong>若最弱小的人能活得体面，这样的社会才是一个足够好的社会。</strong></span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><strong><span style="font-size: 15px;letter-spacing: 2px;">如何让一方不仅仅出于道德压力去付出，而另一方在得到帮助的时候保有尊严与体面，是公益营销必须思考的问题。</span></strong><span style="font-size: 15px;letter-spacing: 2px;"></span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">今天，我们来看看几种公益营销的新可能。</span></section><section style="margin-left: 8px;margin-right: 8px;"><br></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; caret-color: rgb(34, 34, 34); letter-spacing: 0.64192px; visibility: visible;"><section data-role="title" data-tools="135编辑器" data-id="107772" style="outline: currentcolor none 0px; max-width: 100%; letter-spacing: 0.64192px; visibility: visible; box-sizing: border-box !important;"><section style="margin: 10px auto; outline: currentcolor none 0px; max-width: 100%; text-align: center; visibility: visible; box-sizing: border-box !important;"><section style="outline: currentcolor none 0px; max-width: 100%; display: inline-block; visibility: visible; box-sizing: border-box !important;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: justify;"><section style="margin-top: 10px; margin-bottom: 10px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: center; justify-content: center; display: flex; flex-flow: row nowrap;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; display: inline-block; vertical-align: top; width: auto; line-height: 0; flex: 0 0 0%; height: auto; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: right; justify-content: flex-end; display: flex; flex-flow: row nowrap;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; vertical-align: top; border-bottom: 2px solid rgb(252, 210, 125); border-bottom-right-radius: 0px; flex: 0 0 auto; height: auto; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: rotateZ(24deg);"><section style="margin-bottom: 8px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(252, 210, 125); height: 2px;"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; display: inline-block; vertical-align: middle; width: auto; min-width: 10%; flex: 0 0 auto; height: auto; line-height: 0; align-self: center;"><section style="margin: -20px -19px; outline: currentcolor none 0px; box-sizing: border-box; transform-origin: center center 0px; transform: rotateZ(328deg) scale(0.6); max-width: unset !important;"><section style="margin-top: 14px; margin-bottom: 11px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; justify-content: center; display: flex; flex-flow: row nowrap; transform: translate3d(5px, 0px, 0px);"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; min-width: 10%; flex: 0 0 auto; height: auto; line-height: 0; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 51px; height: 47px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 3px; border-radius: 100%; border-color: rgb(252, 210, 125) rgba(255, 255, 255, 0) rgb(252, 210, 125) rgb(252, 210, 125);"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: rotateZ(348deg);"><section style="margin-top: -37px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(-12px, 0px, 0px);"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 71px; height: 42px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 3px; border-radius: 100%; border-color: rgb(252, 210, 125) rgb(252, 210, 125) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0);"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section></section><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: auto; min-width: 10%; flex: 0 0 auto; height: auto; align-self: center;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; transform: translate3d(-21px, 0px, 0px);"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(160, 160, 160); text-align: justify;"><p style="outline: 0px; max-width: 100%; box-sizing: border-box;"><span style="outline: 0px; max-width: 100%; font-size: 18px; font-family: 黑体, SimHei; box-sizing: border-box !important;">不是弱者，而是创作者</span></p></section></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important;"><br></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;">自闭症患者、山区儿童是不是只能贴上弱者的标签，依靠同情来获得帮助？</span><span style="font-size: 15px;letter-spacing: 2px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;">不。</span><br></section><section style="margin-left: 8px;margin-right: 8px;"><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">“一元买画”、“诗歌pos机“等公益活动另辟蹊径，让自闭症患者、山区儿童施展才华，创作出深受大众喜爱的作品。是啊，他们看世界的视角、他们的天真、淳朴、想象力，都能成为灵感来源，创作出能治愈大众的艺术品。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">褪下弱者的标签，他们成为了创作者。不仅能靠才华体面地换来更好的生活，还获得了成就感，成长路上长出了自信。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">这样的项目，就成功地把施与受的关系，变成了创作者与购买者的平等关系。</span><o:p></o:p></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><p style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><p style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"></span><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">▲图片</span><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">来源</span><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">于网络</span></p><h1 style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; box-sizing: border-box !important;"></span></span></h1><h1 style="margin-left: 8px;margin-right: 8px;"><br></h1><h1 style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">星空杂货铺，则是将自闭症儿童创作的诗歌和画作开发成文创IP，制作成周边商品。不必卖惨，而是用才华去为大众装点生活，去实现价值，为小小创作者们赢得了尊严和成就感。</span><o:p></o:p></h1><p><span style="font-size: 15px;letter-spacing: 2px;"><br></span></p><p style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><p style="text-align: center;"><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">▲图片</span><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">来源</span><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">于网络</span><span style="color: rgb(214, 214, 214); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; font-size: 12px; letter-spacing: 2px; text-align: left;"></span></p><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">是光诗歌公益机构，更是往前迈了一大步：出诗集，甚至登上户外大屏，让诗歌温暖全世界，也让孩子们的成长有了更多自信和可能性；更和商家合作：与茶颜悦色联名小诗杯，和OPPO联手在谷雨#送你一场雨#，和星巴克合作呈现一场“微温诗画展”，和潮汐APP合作送用户一场放松冥想……为品牌增加底蕴，让日常用品焕发诗意光彩，为大众带来直达内心的柔软抚慰。</span><o:p></o:p></section><p style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"></span></section><p style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"></span></section><p style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="color: rgb(214, 214, 214);"><em><span style="letter-spacing: 2px;font-size: 12px;">*图片说明：2020年疫情爆发时，纽约时代广场大屏连续一周登载是光诗歌小诗人李玲的《黑夜》，用诗歌为全世界注入爱与希望</span></em><em><span style="letter-spacing: 2px;font-size: 12px;">。</span></em></span><em><span style="letter-spacing: 2px;font-size: 12px;color: rgb(178, 178, 178);"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); box-sizing: border-box !important;">图片来源于网络。</span></span></em></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"><br></span></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; caret-color: rgb(34, 34, 34); letter-spacing: 0.64192px; visibility: visible;"><section data-role="title" data-tools="135编辑器" data-id="107772" style="outline: currentcolor none 0px; max-width: 100%; letter-spacing: 0.64192px; visibility: visible; box-sizing: border-box !important;"><section style="margin: 10px auto; outline: currentcolor none 0px; max-width: 100%; text-align: center; visibility: visible; box-sizing: border-box !important;"><section style="outline: currentcolor none 0px; max-width: 100%; display: inline-block; visibility: visible; box-sizing: border-box !important;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: justify;"><section style="margin-top: 10px; margin-bottom: 10px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: center; justify-content: center; display: flex; flex-flow: row nowrap;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; display: inline-block; vertical-align: top; width: auto; line-height: 0; flex: 0 0 0%; height: auto; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: right; justify-content: flex-end; display: flex; flex-flow: row nowrap;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; vertical-align: top; border-bottom: 2px solid rgb(252, 210, 125); border-bottom-right-radius: 0px; flex: 0 0 auto; height: auto; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: rotateZ(24deg);"><section style="margin-bottom: 8px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(252, 210, 125); height: 2px;"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; display: inline-block; vertical-align: middle; width: auto; min-width: 10%; flex: 0 0 auto; height: auto; line-height: 0; align-self: center;"><section style="margin: -20px -19px; outline: currentcolor none 0px; box-sizing: border-box; transform-origin: center center 0px; transform: rotateZ(328deg) scale(0.6); max-width: unset !important;"><section style="margin-top: 14px; margin-bottom: 11px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; justify-content: center; display: flex; flex-flow: row nowrap; transform: translate3d(5px, 0px, 0px);"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; min-width: 10%; flex: 0 0 auto; height: auto; line-height: 0; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 51px; height: 47px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 3px; border-radius: 100%; border-color: rgb(252, 210, 125) rgba(255, 255, 255, 0) rgb(252, 210, 125) rgb(252, 210, 125);"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: rotateZ(348deg);"><section style="margin-top: -37px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(-12px, 0px, 0px);"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 71px; height: 42px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 3px; border-radius: 100%; border-color: rgb(252, 210, 125) rgb(252, 210, 125) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0);"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section></section><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: auto; min-width: 10%; flex: 0 0 auto; height: auto; align-self: center;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; transform: translate3d(-21px, 0px, 0px);"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(160, 160, 160); text-align: justify;"><p style="outline: 0px; max-width: 100%; box-sizing: border-box;"><span style="outline: 0px; max-width: 100%; font-size: 18px; font-family: 黑体, SimHei; box-sizing: border-box !important;">互惠互利，才能长长久久</span></p></section></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important;"><br></section><section style="margin-left: 8px;margin-right: 8px;"><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">“空巢老人”是一个越来越严重的社会议题，而“跨代同居”，则提供了一个很好的解决方案。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">日本东京的“Rib &Rib”、美国麻省理工学院（MIT）的Nesterly，都在致力于促进“跨代同居”。这是连接老人与大学生的组织，他们帮愿意将空房低价租出去的老年人寻找适合的年轻租客。</span><o:p></o:p></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><span class="wxart_image" wx-style="display:inline-block;"></span><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">▲图片</span><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">来源</span><span style="letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">于网络</span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; box-sizing: border-box !important;"></span></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">年轻租客将为老年人带来陪伴与照顾，而在外漂泊的年轻打工人，也能以比较低的价格获得比较好的居住环境和家庭温馨。通过陪伴与与交流，年轻人将得到老人的人生经验传授，而老人也从年轻人那里了解到当下的社会资讯，不被时代抛弃。以上公益组织目前均已初获成效，而在荷兰，甚至有了让年轻人免费入住养老院的尝试。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"><br></span></section><p style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><section style="margin-left: 8px;margin-right: 8px;text-align: center;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 2px; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">▲图片</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 2px; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">来源</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 2px; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">于网络</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; color: rgb(214, 214, 214); font-size: 12px; letter-spacing: 2px; text-align: left;"></span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;font-size: 15px;letter-spacing: 2px;"></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">当然，公益组织也非常注重安全问题。从双方开始接触，到愿意尝试同居，全程都会跟踪、协商并签订协议。如果双方确定同住，他们也会定期跟踪了解双方情况，以确保对老年人和学生都会有保障，让没有血缘关系的双方感觉到安全。</span><o:p></o:p></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 2px; visibility: visible; box-sizing: border-box !important;"><br style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;"></span></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; caret-color: rgb(34, 34, 34); letter-spacing: 0.64192px; visibility: visible;"><section data-role="title" data-tools="135编辑器" data-id="107772" style="outline: currentcolor none 0px; max-width: 100%; letter-spacing: 0.64192px; visibility: visible; box-sizing: border-box !important;"><section style="margin: 10px auto; outline: currentcolor none 0px; max-width: 100%; text-align: center; visibility: visible; box-sizing: border-box !important;"><section style="outline: currentcolor none 0px; max-width: 100%; display: inline-block; visibility: visible; box-sizing: border-box !important;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: justify;"><section style="margin-top: 10px; margin-bottom: 10px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: center; justify-content: center; display: flex; flex-flow: row nowrap;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; display: inline-block; vertical-align: top; width: auto; line-height: 0; flex: 0 0 0%; height: auto; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: right; justify-content: flex-end; display: flex; flex-flow: row nowrap;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; vertical-align: top; border-bottom: 2px solid rgb(252, 210, 125); border-bottom-right-radius: 0px; flex: 0 0 auto; height: auto; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: rotateZ(24deg);"><section style="margin-bottom: 8px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(252, 210, 125); height: 2px;"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; display: inline-block; vertical-align: middle; width: auto; min-width: 10%; flex: 0 0 auto; height: auto; line-height: 0; align-self: center;"><section style="margin: -20px -19px; outline: currentcolor none 0px; box-sizing: border-box; transform-origin: center center 0px; transform: rotateZ(328deg) scale(0.6); max-width: unset !important;"><section style="margin-top: 14px; margin-bottom: 11px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; justify-content: center; display: flex; flex-flow: row nowrap; transform: translate3d(5px, 0px, 0px);"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; min-width: 10%; flex: 0 0 auto; height: auto; line-height: 0; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 51px; height: 47px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 3px; border-radius: 100%; border-color: rgb(252, 210, 125) rgba(255, 255, 255, 0) rgb(252, 210, 125) rgb(252, 210, 125);"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: rotateZ(348deg);"><section style="margin-top: -37px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(-12px, 0px, 0px);"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 71px; height: 42px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 3px; border-radius: 100%; border-color: rgb(252, 210, 125) rgb(252, 210, 125) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0);"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section></section><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: auto; min-width: 10%; flex: 0 0 auto; height: auto; align-self: center;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; transform: translate3d(-21px, 0px, 0px);"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(160, 160, 160); text-align: justify;"><p style="outline: 0px; max-width: 100%; box-sizing: border-box;"><span style="outline: 0px; max-width: 100%; font-size: 18px; font-family: 黑体, SimHei; box-sizing: border-box !important;">不需要你帮助，甚至反过来帮你解决麻烦</span></p></section></section></section></section></section></section></section></section></section><p><br></p><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">还有一些公益项目，已经走上了更疯魔（创意）的道路。它不要求你捐款，甚至还能帮你解决麻烦。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"><br></span></section><p style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><p style="text-align: center;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 2px; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">▲图片</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 2px; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">来源</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 2px; outline: 0px; max-width: 100%; color: rgb(214, 214, 214); font-size: 12px; text-align: left; box-sizing: border-box !important;">于网络</span></p><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">澳大利亚可持续卫生纸和纸巾公司Who Gives a Crap出了一个“将前任的情书变成卫生纸”的骚操作。舍不得扔掉前任的情书，又担心占地方、勾起不好的回忆？不如让他们发挥去做有意义的事情，帮助更多人。</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">这些信件通过公司直接送到工厂，废物利用，变成可以擦手、擦屁股、擦一切的纸巾，让大家彻底消除对前任的不良记忆，也省得拉开抽屉或整理东西的时候，再被它们挑起万种情绪了。而公司将捐出50% 的利润，给全球需要新厕所和清洁水的国家。<br></span></section><p style="padding: 12px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 0; box-sizing: border-box !important;"><br></p><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; caret-color: rgb(34, 34, 34); letter-spacing: 0.64192px;"><section data-role="title" data-tools="135编辑器" data-id="107772" style="outline: currentcolor none 0px; max-width: 100%; letter-spacing: 0.64192px; box-sizing: border-box !important;"><section style="margin: 10px auto; outline: currentcolor none 0px; max-width: 100%; text-align: center; box-sizing: border-box !important;"><section style="outline: currentcolor none 0px; max-width: 100%; display: inline-block; box-sizing: border-box !important;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: justify;"><section style="margin-top: 10px; margin-bottom: 10px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: center; justify-content: center; display: flex; flex-flow: row nowrap;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; display: inline-block; vertical-align: top; width: auto; line-height: 0; flex: 0 0 0%; height: auto; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; text-align: right; justify-content: flex-end; display: flex; flex-flow: row nowrap;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; vertical-align: top; border-bottom: 2px solid rgb(252, 210, 125); border-bottom-right-radius: 0px; flex: 0 0 auto; height: auto; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: rotateZ(24deg);"><section style="margin-bottom: 8px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(252, 210, 125); height: 2px;"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; display: inline-block; vertical-align: middle; width: auto; min-width: 10%; flex: 0 0 auto; height: auto; line-height: 0; align-self: center;"><section style="margin: -20px -19px; outline: currentcolor none 0px; box-sizing: border-box; transform-origin: center center 0px; transform: rotateZ(328deg) scale(0.6); max-width: unset !important;"><section style="margin-top: 14px; margin-bottom: 11px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; justify-content: center; display: flex; flex-flow: row nowrap; transform: translate3d(5px, 0px, 0px);"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; min-width: 10%; flex: 0 0 auto; height: auto; line-height: 0; align-self: flex-start;"><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 51px; height: 47px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 3px; border-radius: 100%; border-color: rgb(252, 210, 125) rgba(255, 255, 255, 0) rgb(252, 210, 125) rgb(252, 210, 125);"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: rotateZ(348deg);"><section style="margin-top: -37px; outline: currentcolor none 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(-12px, 0px, 0px);"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 71px; height: 42px; vertical-align: top; overflow: hidden; border-style: solid; border-width: 3px; border-radius: 100%; border-color: rgb(252, 210, 125) rgb(252, 210, 125) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0);"><svg viewBox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section></section><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: auto; min-width: 10%; flex: 0 0 auto; height: auto; align-self: center;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; transform: translate3d(-21px, 0px, 0px);"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(160, 160, 160); text-align: justify;"><p><span style="outline: 0px; max-width: 100%; font-size: 18px; font-family: 黑体, SimHei; box-sizing: border-box !important;">结语</span><br><span style="font-size: 15px;letter-spacing: 2px;"></span></p></section></section></section></section></section></section></section></section></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"><br>以上案例都在探索公益营销新模式上可圈可点，总结下来，<strong>就是把公益打造成一种生活方式，不再是施与受、捐赠与被帮助，而是各取所需、平等的关系。</strong></span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">脱口秀演员、脑瘫患者小佳曾经说过：“我们都有病，只是我的更明显。”</span><o:p></o:p></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;">确实，<strong>我们每个人都有各自的烦恼和缺陷，哪怕不是生理上的，也可能是内心或是情绪上的。让公益成为一种生活方式，让每个人都能被照顾到，才能真正做到抱团取暖、彼此治愈。<br></strong></span></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;letter-spacing: 2px;"><strong><br></strong></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><br>转载声明：本文转载自「CM公益传播」，搜索「civicmedia」即可关注，[<a target="_blank" href="https://mp.weixin.qq.com/s/MQFuD3sncRmvMqs8JEFiRg">阅读原文</a>]。</div><p></p> 公益是一种无私奉献的行为，它的本质是关注社会和他人的需要，用自己的力量去帮助他人解决问题，改善生活环境和条件。公益不是索取，而是付出，是一种高尚的生活方式。作为一个有爱心、有责任感的人，我们应该始终保持对社会和他人的关注和关怀。“以人为本”、“全民参与”等理念已经深入人心，越来越多的人开始从个人角度出发，积极投身于公益事业，发挥自己的特长和能力，为社会做出一份力量。
公益不仅可以帮助他人，也可以让自己变得更加成熟和自信。通过参与公益活动，我们可以结交志同道合的朋友，拓展人脉，培养领导力和沟通能力。在公益中，我们可以发现自己的潜力和价值，感受到生命的意义和价值，追求更加美好的人生。
公益不是一时的行动，而是一种生活方式。只有把公益融入日常生活中，才能真正地影响自己和周围的人。不妨从身边的小事做起，比如爱护环境、尊重他人、关注弱势群体等等。公益是我们的责任、义务和使命，让我们一起行动起来，为创造更美好的世界贡献自己的力量！
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