3年过去，社会组织筹资能力提升了多少？
<div class="wx_rich_media_content" id="jsWxContainer"><p style="line-height: 1.75em;" data-mpa-powered-by="yiban.io"><br></p><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">岁月峥嵘华章日新。我们步入了2023年。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">在全面贯彻落实党的二十大精神的开局之年，高质量发展是全面建设社会主义现代化国家的首要任务，中国慈善事业也被赋予了新的战略意义。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">尽管受到国内外各种不确定因素的影响，社会组织加强自身规范化、专业化的脚步从未停歇。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">三年过去，社会组织在筹资能力方面有了哪些变化，涌现出哪些新的需求？</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">瑞森德团队借助《社会组织筹资能力调研》的相关数据为您一一解读。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br mpa-from-tpl="t"></span></section><p style="text-align: center; margin-left: 8px; margin-right: 8px;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section data-mpa-template="t" mpa-from-tpl="t"><section data-mpa-template="t" mpa-from-tpl="t" style="outline: 0px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 25px;height: 2px;background: rgb(68, 153, 231);border-radius: 2px;"><br style="outline: 0px;" mpa-from-tpl="t"></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 4px;height: 4px;background: rgb(68, 153, 231);border-radius: 3px;"><br style="outline: 0px;" mpa-from-tpl="t"></section></section><section data-mid="" mpa-from-tpl="t" style="margin-right: 4px;margin-left: 8px;outline: 0px;"><h1 data-mid="" style="outline: 0px; font-size: 28px; font-family: PingFangSC-Semibold; color: rgb(66, 66, 66); line-height: 40px; letter-spacing: 3px; -webkit-text-stroke: 3px rgb(66, 66, 66);">01</h1></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 4px;height: 4px;background: rgb(68, 153, 231);border-radius: 3px;"><br style="outline: 0px;" mpa-from-tpl="t"></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 25px;height: 2px;background: rgb(68, 153, 231);border-radius: 2px;"><br></section></section></section></section></section></section><p><br></p></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">社会组织收入规模出现小幅波动，政府购买服务和基金会资助占比下降。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">据《慈善蓝皮书》测算，2019年社会捐赠总量为1330亿元，2020年我国社会捐赠总量为1520亿元。2021年社会捐赠总量为1450亿元，同比下降4.7%。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">这与《社会组织筹资能力调研》3年来的数据变化相互印证。据统计，2019年收入千万元以上的社会组织占比为12.74%，2021年增加到25.29%，2022年这一占比下降为20%。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图1：2019-2022社会组织收入规模变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">收入的变化也直接影响到社会组织的人员规模。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">新华社的公开数据显示，截至2020年底，全国社会组织总量为89.44万个，吸纳就业1061.8万人。照此推算社会组织平均人员规模在12人以内。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">社会组织筹资能力调研的数据显示，2022年10人以上的社会组织数量同比减少了27.82%，与2019年相比也减少了15%。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图2：2019-2022社会组织人员规模变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">另一个变化表现在收入来源和结构上。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">调研数据显示，2019年社会组织捐赠主要来源排名前三位的是企业捐赠、政府购买服务和公众捐赠。2022年，政府购买服务在社会组织收入权重下降至第三位与基金会资助并列。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图3：2019-2022社会组织收入结构变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">从结构上看，政府购买服务比重与三年前相比下降了10.89%，境内机构支持下降了6.64%，与之相对应的是企业捐赠比例上升了11.85%，公众捐赠占比上升了3.02%。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">《中国慈善捐赠报告》显示，从2015年至2019年，企业捐赠在社会捐赠总量中一直高于60%，其中民营企业占比接近一半。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">目前，国内经济正在恢复。国家统计局负责人在国新办新闻发布会上坦言，“企业生产经营困难还较多，群众在就业方面困难还不少，推动经济整体好转，仍需付出艰苦的努力。”</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">在捐赠中过度依赖某类捐赠方，对社会组织来说，可能是无奈之举。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">当企业生存面临压力，而减少捐赠，必然对整个行业产生巨大的影响。如何化被动为主动，值得每个公益慈善从业者深思。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section data-mpa-template="t" mpa-from-tpl="t" style="outline: 0px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 25px;height: 2px;background: rgb(68, 153, 231);border-radius: 2px;"><br style="outline: 0px;" mpa-from-tpl="t"></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 4px;height: 4px;background: rgb(68, 153, 231);border-radius: 3px;"><br style="outline: 0px;" mpa-from-tpl="t"></section></section><section data-mid="" mpa-from-tpl="t" style="margin-right: 4px;margin-left: 8px;outline: 0px;"><h1 data-mid="" style="outline: 0px; font-size: 28px; font-family: PingFangSC-Semibold; color: rgb(66, 66, 66); line-height: 40px; letter-spacing: 3px; -webkit-text-stroke: 3px rgb(66, 66, 66);">02</h1></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 4px;height: 4px;background: rgb(68, 153, 231);border-radius: 3px;"><br style="outline: 0px;" mpa-from-tpl="t"></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 25px;height: 2px;background: rgb(68, 153, 231);border-radius: 2px;"><br></section></section></section></section></section></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">社会组织筹资能力有所提升，筹资方式缺乏创新已成共性问题，能力建设需要持续深入。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">2022年的调研数据显示，<strong>92%的社会组织认为筹资能力建设“紧急且重要”</strong>。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图4：2019-2022社会组织持续重视筹资能力建设</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">当被问到“筹资中主要面临的挑战时”，2019年，有29.41%的社会组织选择了“<strong>能力有待提升</strong>”位列第三。在2022年意识到这一问题的组织是2019年的3倍，居于首位。同时，认为“<strong>筹资方式创新不足</strong>”的组织占比，从2019年的38.24%增加到了46.67%，是3年前的1.2倍，位列第二。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图5：2019-2022社会组织筹资面临的主要挑战变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">通过调研发现，2019年，72.55%的社会组织开展筹资能力建设的主要障碍是缺乏经费，位列第一。2022年，这一比例下降到了53.33%，排名也降至第三位。居于第一位的变为了<strong>“缺乏持续地辅导</strong>”。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">这表明，绝大部分社会组织管理者持续关注筹资能力的提升，但缺乏经费一直是其中的羁绊。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">随着2021年，腾讯公益为筹款官提供补贴，并联合南都公益基金会，对行业支持类项目进行资助，缓解了部分组织“经费匮乏”的问题。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">另一个积极的信号表现在<strong>筹款专岗</strong>的设置上。2019年，仅有三分之一的社会组织设立了专职筹资岗位，到2021年，增长到了51.81%。2022年则比前年增长了近一倍，达到了62.67%。随着专业队伍的建立，开展筹资计划的组织也从2019年的54.90%，增加到了73.33%。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图6：2019-2022社会组织筹资专岗设置变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><p></p><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图7：2019-2022制定筹资计划的社会组织比例变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">2021年5月，中国互联网公益峰会在重庆举行。其间，腾讯公益发布了新的战略：推动公益生态可持续发展。该战略以数字技术为依凭，希望全面促进公益机构、公益项目和用户捐赠等公益生态的繁荣、健康、多样化发展。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">随后一批以推动公益数字化为主题的项目，得到了腾讯公益的资助。南都基金会秘书长彭艳妮认为，<strong>数字化也是公益行业的基础设施。腾讯公益助力公益组织数字化升级，是很有担当的表现</strong>。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">行业头部机构的推动，也带动了捐赠人数据管理的发展。调研显示，2022年，建立捐赠人数据库组织的比例较2019年增长了15.65%，达到了48%。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图8：2019-2022社会组织捐赠人数据库建设比例变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">筹资是实现公益目的的手段，是组织发展的保障，涉及内外部众多利益相关方。这要求管理者从全局视角来看待其中的每个环节，结合实践有序推进能力建设。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section data-mpa-template="t" mpa-from-tpl="t" style="outline: 0px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 25px;height: 2px;background: rgb(68, 153, 231);border-radius: 2px;"><br style="outline: 0px;" mpa-from-tpl="t"></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 4px;height: 4px;background: rgb(68, 153, 231);border-radius: 3px;"><br style="outline: 0px;" mpa-from-tpl="t"></section></section><section data-mid="" mpa-from-tpl="t" style="margin-right: 4px;margin-left: 8px;outline: 0px;"><h1 data-mid="" style="outline: 0px; font-size: 28px; font-family: PingFangSC-Semibold; color: rgb(66, 66, 66); line-height: 40px; letter-spacing: 3px; -webkit-text-stroke: 3px rgb(66, 66, 66);">03</h1></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 4px;height: 4px;background: rgb(68, 153, 231);border-radius: 3px;"><br style="outline: 0px;" mpa-from-tpl="t"></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 25px;height: 2px;background: rgb(68, 153, 231);border-radius: 2px;"><br></section></section></section></section></section></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">社会组织全年筹资培训频次有所增加，但效果有待提升。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">筹资涉及机构治理、组织定位、组织分工、运营管理等多个层面，而相关能力建设，还要因需而动，因时而变。持续、高质量的知识生产和输出，是能力建设的主要组成部分。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">据统计，2022年全年仅开展1次筹资培训的社会组织比例为26.51%，与2019年相比下降了22%。同时，全年开展3次以上相关培训的组织，同比上升了72.14%。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图9：2019-2022社会组织参加筹资培训频次变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">当被问及“培训效果如何？”2022年53.33%的社会组织未给予积极的评价，这与2019年的调研数据基本相当。其中，反映培训内容重理论轻实践，对工作没有帮助的比例为21.33%，比2019年增加了7.6%。与之相比，认为培训“非常好,对工作有很大帮助”的比例3年间仅增加了0.06%。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 12px;color: rgb(136, 136, 136);">▲图10：2019-2022社会组织筹资培训评价变化</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">公益筹资是一个系统化、综合性的工作，也是组织的一把手工程。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">三年来筹资能力的变化，展示出社会组织筹资发展的现状，也折射出新的时期，对于开展系统化能力建设的迫切需求。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">随着第三次分配促进共同富裕的制度性安排逐步落实，中国式现代化开启了新征程，社会发展中的新问题、新需求将不断涌现。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">民政部《“十四五”社会组织发展规划》指出，“十四五”时期，我国社会组织发展将从“多不多”“快不快”向“稳不稳”“好不好”转变。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">为了推动中国公益慈善事业高质量发展，我们向社会组织管理者提出三点建议。</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><ol class="list-paddingleft-1"><li style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><section style="line-height: 1.75em;">坚持长期主义，从现实出发。将组织的筹资能力建设作为一项长期的工作。边干边学，用成果检验方法的有效性，找到最适合组织发展的路径与方法。</section><section style="line-height: 1.75em;"></section></li><li style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><section style="line-height: 1.75em;">系统化学习，不断积累。根据组织现状，系统化、有针对性地开展能力建设，在过程中强化辅导，在实践中总结经验，持续输出分享。</section><section style="line-height: 1.75em;"></section></li><li style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><section style="line-height: 1.75em;">终身学习，团队学习。形成以成果为导向的“学习+实践”的闭环。将终身学习，团队学习融入组织的基因，建立学习型组织，鼓励创新变革。</section></li></ol><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><br></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">春秋代序，年岁并进。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;">在此，对多年来支持和参与瑞森德《社会组织筹资能力调研》的组织与个人表示感谢。由于条件所限，调研结果可能只是沧海一粟。我们期待与关注这一议题的政府有关部门、组织和专家学者深入探讨，共同推动公益慈善事业高质量发展。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;color: rgb(0, 0, 0);letter-spacing: 0.5px;"><br></span></section><br><section style="margin-right: 8px; margin-left: 8px; outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;"><br style="outline: 0px;"></section><section style="outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px;"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;display: flex;justify-content: center;align-items: center;width: 578px;"><section data-mid="" mpa-from-tpl="t" style="padding-right: 16px;padding-left: 16px;outline: 0px;display: flex;justify-content: center;align-items: center;width: 578px;"><section data-mid="" mpa-from-tpl="t" style="padding: 11px 9px 9px;outline: 0px;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 546px;border-width: 1px;border-style: solid;border-color: rgb(6, 109, 204);"><section data-mid="" mpa-from-tpl="t" style="padding: 3px 11px 2px 12px;outline: 0px;text-align: center;background: rgb(6, 109, 204);"><p data-mid="" style="outline: 0px;font-size: 16px;font-family: PingFangSC-Semibold;font-weight: bold;color: rgb(255, 255, 255);line-height: 22px;letter-spacing: 2px;">作者简介</p></section><section data-mid="" mpa-from-tpl="t" style="margin-top: 2px;margin-bottom: 9px;padding-bottom: 5px;outline: 0px;width: 526px;display: flex;justify-content: space-between;align-items: center;border-bottom: 1px solid rgb(6, 109, 204);"><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 37px;height: 7px;display: flex;justify-content: center;align-items: center;"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;visibility: visible !important;width: 74px !important;"></span></section><section data-mid="" mpa-from-tpl="t" style="outline: 0px;width: 37px;height: 7px;display: flex;justify-content: center;align-items: center;"><span class="wxart_image" wx-style="display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;visibility: visible !important;width: 74px !important;"></span></section></section><section data-mid="" mpa-from-tpl="t" style="margin-bottom: 8px;outline: 0px;width: 526px;text-align: center;"><p data-mid="" style="outline: 0px; 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margin-left: 8px; outline: 0px; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, system-ui, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em;"><br></section><section style="line-height: 1.75em;"><section style="display: none;margin-left: 8px;margin-right: 8px;"><br></section></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><br>转载声明：本文转载自「NGO观察」，搜索「zgfzjb1996」即可关注，[<a target="_blank" href="https://mp.weixin.qq.com/s?__biz=Mzk0NzIwNzc3Mw==&mid=2247540736&idx=1&sn=0241673a0621094cd5ca7192913916a2&chksm=c3780b32f40f822492496bd13423931d90c0f92400d9ea7ad1ba4b02c98de2a2e7640d577390&mpshare=1&scene=1&srcid=0204SNlJZRTQ41YglmZCIGH3&sharer_sharetime=1675523946105&sharer_shareid=bddcd24e5498fad84ea1b8fec53df4f8&key=79ee38959679cd50def41ee9c182464171cd7cc83510d503c6d332c92ef99127a06014f213219a14c40c74497476f7ded5e3b80dc7972b2e6b9e35c9a3c0485d2530195b9ad3c55ce06055d4cc0813f0c89e4a173cb0e7c6b480fa7d4d3e7df40c8938f6bfdfcd70baaa2b2533333ef57fcbcaebe3c8aa9d082966062e12f8ef&ascene=1&uin=MjU5NDU1NDEzMQ==&devicetype=Windows 10 x64&version=6308011a&lang=zh_CN&exportkey=n_ChQIAhIQgxl7Ib/ckKj5OxYPhEi0FhLqAQIE97dBBAEAAAAAAL5eE0bl8YwAAAAOpnltbLcz9gKNyK89dVj0HylXNZTmCFibjV0HTvkagzHf1Ycb7V2h16kKGeW63oNrukodibr1qLvreXwWAR1LFTHu4PodfeUEWq83x7f3kKkqe0/n8gZhCVpTOh0aWMDg0y5DqBqy6L2DtUEVrPdDEYh7MeeCu/2gYgG2TzncPXI/R706t39EQnYxCl03hFNwgfDV6cq5OGAy9+uSJO8XPbHmFfavwQIZjE6ALOh/Rb1NgiwK3QEZfWmc7dhOy3vpARM+wLagMQSBcaPp5hVsaU/JCA==&acctmode=0&pass_ticket=6mqJk8Z4QDKTxQr6nZsN55qFFpRYzEoRnHtX4Wpz/l7+SZrpECOFvMzVvUx3vAEWd1tDt229ZnwvkBaOEARp+g==&wx_header=1&fontgear=2">阅读原文</a>]。</div><p></p>
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