王文：不是公益不行了， 而是一些公益人变”懒“了
<div style="max-width:677px !important;"><section style="font-size: 15px;letter-spacing: 0.5px;line-height: 1.8;padding-right: 8px;padding-left: 8px;box-sizing: border-box;"><section style="transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center;margin: 10px 8px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><br></section></section></section></section><section style="box-sizing: border-box;"><section style="transform: rotate(0deg);box-sizing: border-box;margin-left: 8px;margin-right: 8px;"><section style="display: inline-block;width: 100%;border-width: 0px 0px 0px 6px;border-style: solid;border-left-color: rgb(249, 110, 87);border-right-color: rgb(249, 110, 87);padding: 10px;box-sizing: border-box;"><section style="line-height: 1.8;padding-right: 8px;padding-left: 8px;box-sizing: border-box;" powered-by="xiumi.us"><p style="font-size: 14px;letter-spacing: 0.6px;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 15px;color: rgb(249, 110, 87);box-sizing: border-box;">导语：</span></strong></p><p style="font-size: 14px;letter-spacing: 0.6px;white-space: normal;box-sizing: border-box;"><br></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 14px;letter-spacing: 0.6000000238418579px;">这是一次内部会议上的探索， 我本来只想做个简要笔记， 一不小心做成了全程速记， 又一不小心被触动了， 索性编辑成文，与大家分享。 <br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></span></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 14px;letter-spacing: 0.6000000238418579px;">虽然说的是公益， 但映射的却是一条修心路。 </span></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 14px;letter-spacing: 0.6000000238418579px;">百川归海，万法归心。根本的破圈之路， 往往来自于念念利他的本怀；蓬勃的创造力， 往往来自于天下为公的视野。高瞻远瞩的格局， 往往来自知相离相的内心清明。 </span></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 14px;letter-spacing: 0.6000000238418579px;">于公益， 筹款不是目的，物资不是终点，慈善的终极意义绝不止于扶危救困，当人心被慈与善的精神润泽，公益之弘，自然而然。大道为公，众生皆益。</span></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 14px;letter-spacing: 0.6000000238418579px;">无论你是不是公益人， 这篇文字，或许都能给你某种启迪 。</span></p><p style="font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 14px;letter-spacing: 0.6000000238418579px;"><br></span></p><p style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="letter-spacing: 0.6000000238418579px;font-size: 12px;color: rgb(136, 136, 136);">来自：令见（lingjian828），本文不代表本机构观点</span></p></section></section></section></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;text-align: right;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">有人说，今年是公益的“寒冬”， 表面上的原因很简单， 疫情带来的捐款潮过后， 募款低谷的到来，似乎自然而然。然而事情背后的逻辑却复杂得多， 或许，借这个低谷， 重新梳理下对公益的认知， 是助力慈善机构走出困境的关键。 </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span></span></section><section style="white-space: normal;min-height: 1em;color: rgb(122, 122, 122);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;font-size: 14px;letter-spacing: 1px;text-align: center;background-color: rgb(255, 255, 255);max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"><span style="font-size: 15px;">王文<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"></span></section><section style="white-space: normal;min-height: 1em;color: rgb(122, 122, 122);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;font-size: 14px;letter-spacing: 1px;text-align: center;background-color: rgb(255, 255, 255);max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"><br></section><section style="white-space: normal;min-height: 1em;color: rgb(122, 122, 122);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;font-size: 14px;letter-spacing: 1px;text-align: center;background-color: rgb(255, 255, 255);max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"><span style="font-size: 15px;font-family: Helvetica, Arial, sans-serif;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;">灵山慈善基金会理事长<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"></span></section><section style="white-space: normal;min-height: 1em;color: rgb(122, 122, 122);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;font-size: 14px;letter-spacing: 1px;text-align: center;background-color: rgb(255, 255, 255);max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"><span style="font-family: Helvetica, Arial, sans-serif;max-width: 100%;font-size: 15px;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;">中国灵山公益慈善促进会秘书长</span></section><section style="white-space: normal;min-height: 1em;color: rgb(122, 122, 122);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;font-size: 14px;letter-spacing: 1px;text-align: center;background-color: rgb(255, 255, 255);max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"><span style="font-family: Helvetica, Arial, sans-serif;max-width: 100%;font-size: 15px;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;">上海灵青公益发展中心理事长</span></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">公募的本质</span></strong></span></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">今年，公益难， 公募更难。 要突破公募困境，首先要理解，到底什么是公募。</span></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">世俗的理解是面向公众的筹款都可称之为公募。<strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">但，严格说，只有面向非特定用户的募款，才是真正意义上的公募。</span></strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">比如很多机构参加99， 如果是事先动员好的捐款，即使是公开的手段， 仍是定向募捐。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">再比如， 一个机构，向她的上千万志工线上公开募捐，无论筹款额有多么惊人， 从逻辑上讲， 这依然是定向募捐。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">真正的公募， 是一种破圈的、找到潜在、未知用户的能力……捐赠人， 不该只是来自你的社群，或你的朋友圈。 </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">那么，怎么才能破圈， 这便要解析另一个永远与“公益”并驾齐驱的词——慈善。</span></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">慈善的本质</span></strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">今天的公益慈善遇到价值模糊的困境，通过慈善改变世界的原教旨的公益情怀受到冲击，慈善和商业的边界在模糊。</span></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;font-size: 15px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">慈善， 是悲悯之心的体现，是人类独具的不忍众生苦的闪光品质的体现。 </strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">所以， 一些能激起情感共鸣的项目更易筹款。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">但情感上的动因， 应该被尊重，而不是被消费，这就要求， 每一个调动大家情感呼应的故事必须非常真实。</span></strong>如果总是在消费情感，就会很快流量见底， 如果情感上没有更真实的表达， 你都不好意思再说了。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"> </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">比一时的情感呼应， 更久远的相伴是价值认同。<strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">比如有些机构与捐赠人，共同认可善因善果的因果逻辑，就可以在募款人与捐款人之间，构架一个互相支撑的需求体系。 </span></strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">所以我们在设计产品时，要试图找到一个公益项目和公益组织活在这个世界上的原因，要构建出一种与捐者产生价值认同的逻辑。<strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"> 这不是简单的扶危济困， 你得能改变一个社会议题，引领一个潮流， 才能输送勃勃的生命力与温暖。 </span></strong>就像有些机构卖东西很贵，但他告诉你这是为了保护地球。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">除了理解慈善的本质， 增强自身的项目逻辑外， 联合各方也是让公益机构抱团取暖，走出困境的关键， “联合劝募”，便是其中最常见的现象。 <br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">联劝</span></strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">从募捐角度讲，公益机构需找到在情感和价值上能产生共鸣的捐赠人。从捐赠人角度讲，他们也在苦苦寻找自己认同的项目和机构。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">而一些大型公益机构，他们在募捐的同时， 还有一个任务——寻找优质的合作伙伴。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">目前公益机构的困境， 除了公募资质是个坎，还有个难题就是捐赠人的获取。互联网公益的兴起， 让很多机构只能依赖于大平台的流量， 难以获得真正属于自己的用户， 即使获得，也很难维护。 </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">这是我们为什么做平台技术研发的原因，<strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">我们要做数据共享，要让合作伙伴们都能平等受益。</span></strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">公募机构，如果只是和合作伙伴共享资质，就成了二道贩子，是空心的。专业顾问能力和平台能力要提升，让合作机构需要你，才是你的价值所在。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">那么如何让合作机构需要你？这就要问问，联合劝募的初心在哪里？别人为什么要在你的平台捐赠？</span></strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">首先， 你的项目必须是好项目，你的心未必坏，但甄别力不足时是会出问题的。捐赠人看不懂你的财报，也看不穿你的真假。于是捐赠体验，很大程度上决定于捐赠人和项目之间的高效适配。我本来要捐100万，没有好产品，就捐10万，反之， 则可能捐150万。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">其次， 联劝要有专业的能力，要有获取用户的能力。<strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">怎么获取用户？除了品牌营销，还有项目设计。</strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"> </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">你的心在哪里？是在你的专业上，还是在你的用户身上？技巧是很容易被驯化出来的。</span></strong><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">心， 才是一个慈善机构最核心的能力。这就回到刚才所说的， 联合劝募的初心在哪？</span></strong>对合作机构更是如此，不要老想，他能给你带来数据，先想想， 你能带给他什么？你是否在他的项目设计，项目预算上给出了专业建议， 你是否真的能带他认清桎梏，成功破圈？</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"> </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">让我们先看看，大多数机构的舒适圈在哪，如何突围。 <br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></span></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">破圈</span></strong></span></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">当互联网进入慈善时，我们说慈善的春天来的，但如今， 我们依然在春天守望春天，流量见底怎么办？<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">很简单， 捐赠人的诉求要被关注而不是被消耗， 大家都在相对轻松的领域里浴血奋战的结果，就是春天依然寒冷。 </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;font-size: 15px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">不是公益不行了， 而是一些公益人变”懒“了， 信念缺失。</strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">以前，我们做公益时哪有互联网，都是亲身去。现在， 编篇文章，发朋友圈， 公益完成。这或许证明， 你不是有理想的人， 你自己没想真去改变什么， 只是让别人喝你的鸡汤。这是割裂的人生。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">你在想什么？</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">现实中， 部分公益人的工作状态是这样的：<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-style: italic;max-width: 100%;font-size: 15px;box-sizing: border-box !important;word-wrap: break-word !important;">9：30的时候想，别人都没到， 我也可以不到。<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">5：10分的时候想着要下班。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-style: italic;max-width: 100%;font-size: 15px;box-sizing: border-box !important;word-wrap: break-word !important;">上班时间之外，想着这是自己的时间……</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">这样的状态是否值得捐赠人拿出善心善款养活你？</span></strong>如果不值得， 那你会很惨，你应该很惨。甚至你还会抱怨，为什么今年的所得少了。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><br></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">再这样下去， 土壤会贫瘠， 流量会见底。专业会缺失， 信任会危机。</span></strong>这是我们在春天里感到格外冷的原因之一。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"> </span></section><section style="white-space: normal;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;text-align: center;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">中国的DAF</span></strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"> 其实，任何一个寒冬里都蕴藏着春天的信息。当艰难来临的时候， 也就意味着某些更符合时代脉搏的模式，将应运而生。 </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">这里我想介绍的， 是在西方已存在百年， 在中国仍是新名词的DAF。 <br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">何为DAF？捐赠人出资设立子基金， 捐赠完之后，保留建议权。 美国的DAF捐赠金额，占了公益筹款的很大比例。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">这种信任交托逻辑，让捐赠变得更高效，这是灵山基金会引出邻家计划的原因。（以家族名义成立基金会， 形成建议性捐赠）</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">你跟一个人能处得长久，往往是因为你了解他的动因。捐和募两者之间的相处也是如此。 从联合劝募到DAF，有某种意义上的必然性，</span><strong style="font-size: 15px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">昭示了我们对捐赠人的态度发生了变化， 真正把他视作信任交托。</span></strong></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"> </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">DAF一定是中国未来公益的趋势。改革开放后富起来的第一代人正在老去， 如果他们想捐赠，谁是他们信任的人？</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">在人与财富的关系，因着一代创业者逐渐退出历史舞台而发生变化时， 你怎么能找到目标捐赠者，完成他们的慈善诉求？</span></strong></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><br></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;">答案是，你首先要成为那个和他们有共识， 能将他们的公益理念， 传承诉求实现的人，所以这个时代对慈善人的要求，是你对专业和人性的认知，越来越深刻。</span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"> </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">衣锦还乡，光宗耀祖，是中国人的传统追求， 在现代社会， 它可以靠慈善体现， 人的终极追求都是利他的。</span></strong>如何把利他的追求， 结合法律法规变成现实，这是公益人要思索的。 </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"> </span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span></span></section><section style="white-space: normal;font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17.14285659790039px;letter-spacing: 0.6217142939567566px;line-height: 2em;max-width: 100%;margin-left: 8px;margin-right: 8px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-size: 15px;"><span style="letter-spacing: 0.544px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;">截止2021年3月31日，灵山基金会、金百临基金会共同发起的具备DAF模式的邻家计划，用2年的时间，拥有了349支基金，项目189个，累计基金总额34339385.99元，项目筹款总额10452937.81，合计44792323.8元<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"></span><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="letter-spacing: 0.544px;color: rgb(123, 12, 0);max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;">是的，这个春天有些冷， 但只要珍惜每一缕春光， 在不断探索中， 播下一粒粒利他的种子，那个收获的秋天，一定会到来。 </span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;"><br></section><section style="font-size: 15px;letter-spacing: 0.5px;line-height: 1.8;padding-right: 8px;padding-left: 8px;box-sizing: border-box;"><section style="text-align: center;box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;box-sizing: border-box;">-END-</span><br style="box-sizing: border-box;"></section><section style="box-sizing: border-box;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;box-sizing: border-box;"><br></span></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><section style="white-space: normal;box-sizing: border-box;margin-left: 8px;margin-right: 8px;">来源：善达网 shandanetwork 公益智坊，扬善平台。</section></section></section>
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